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Short Term Thinking Can Harm Your Business
The problem with project thinking is it leads you into the trap of continually needing new customers to have a healthy business. It can also mean that you get swamped with work for a time and then nothing, so you need to attract more customers. Sure there will be times when customers just want you do a one off project. However if you change the way you think about your services and how you offer them you could be surprised at the additional solutions you can actually offer your customers.
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- Customer Loyalty Programs Bring Long-Term Sales What's a loyal customer worth to you in a year? How about two years, or five, or even longer? Nearly 80 percent of marketers are committed to maintaining or growing...
- I Really Do Not Want You as a Customer A lot is written about building customer profiles of those who you want as customers. This of course is an essential part of small business marketing, especially if you want...
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How to Make a Great How-To Video
If a picture speaks a thousand words, then a video certainly adds a good few more on top of that. One area in which video is invaluable is the “how-to” instructional that takes a diagram, recipe, or list of steps and brings the topic to life. Whether you’re a small business owner and want to demo a product, an artisan wanting to show off your skills, or even a consumer with a passion for sharing knowledge, before you pick up the camcorder, have a read of our top tips.
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Related posts: - Using Viral Video to Boost Sales When it comes to explaining what your company does, video often speaks louder than words. YouTube demos featuring seemingly mundane products such as blenders and mattresses have attracted hundreds of...
- Godfather of Video Blogging Tells All in New Book: Get Seen Essentially, Get Seen is a comprehensive field guide for how to produce, upload, distribute and publicize online video content. For businesses using the social Web to grow, it's particularly useful,...
- The 5 Qualities that Make Sales People Great! Ever wonder what makes sales people great? There is a terrific book that I don’t think very many people know about. It’s called How to Hire and Develop Your Next...
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Merchants Push Sales Through Social Media
After learning how to market themselves through tweets and status updates, some small companies are taking the next step: selling directly to consumers via social-networking sites. Merchants on Facebook and MySpace are adding e-commerce stores to their fan pages, hoping users will scan lists of for-sale items and services—such as floral bouquets, hand-crafted jewelry and spa treatments—and click a button to add them to online shopping carts.
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